good will

Other forms: good wills

Definitions of good will

1. noun

   a disposition to kindness and compassion
   synonyms: goodwill, grace

   type of:

   good nature

   a cheerful, obliging disposition
2. noun

   the friendly hope that something will succeed
   synonyms: goodwill

   type of:

   friendliness

   a feeling of liking for another person; enjoyment in their company
3. noun

   (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
   synonyms: goodwill

   type of:

   intangible, intangible asset

   assets that are saleable though not material or physical